The company’s chronicle from
its beginnings until today.
A Century of BMW
The book tells the story of the BMW Group, from its beginnings in 1916 as a company for aviation engines until today. Layed out in 10 chapters through 100 years on 600 pages, accompanied by image material throughout one century.
We were asked by seltmann+söhne to design the book and develop an augmented reality app that connects tagged images to historical film material. Read through the books and scan all images with the smartphone icon to experience an interactive book.
Published in German and English, 2019
Designed for: seltmann+söhne
Editor: BMW Group
Authors: Manfred Grunert, Dr. Florian Triebel
Published by: seltmann+söhne
572 pages
Dimensions: 24 x 30 cm
Films from the BMW archives appear when selected images are scanned with the seltmannAR app.
A Century of BMW
The company’s chronicle from its beginnings until today.
The book tells the story of the BMW Group, from its beginnings in 1916 as a company for aviation engines until today. Layed out in 10 chapters through 100 years on 600 pages, accompanied by image material throughout one century.
We were asked by seltmann+söhne to design the book and develop an augmented reality app that connects tagged images to historical film material. Read through the books and scan all images with the smartphone icon to experience an interactive book.
Published in German and English, 2019
Designed for: seltmann+söhne
Editor: BMW Group
Authors: Manfred Grunert, Dr. Florian Triebel
Published by: seltmann+söhne
572 pages
Dimensions: 24 x 30 cm
Films from the BMW archives appear when selected images are scanned with the seltmannAR app.
